Growth doesn’t just “happen.” After launch, we focus on making sure people can actually find the app through app store optimization (ASO). Then we run marketing campaigns, experiment with different channels, and track what really works. At the same time, we pay close attention to user feedback — improving features, fixing pain points, and releasing updates quickly. Step by step, downloads turn into active users, active users turn into loyal ones, and loyal ones spread the word. That’s how we grow — steadily, deliberately, and with a lot of iteration.